ABOUT

Felix powers local commerce by connecting businesses with the right customers, at the right time. Clients are listed online, and Felix’s expert marketing team purchases media that targets consumers searching for specific services. Consumers see the ads, then call the businesses directly. Instead of paying for clicks, clients only pay for qualified calls.

WHAT CLIENTS
ARE SAYING

There is virtually no work required and I get a few new patients each month. It is also a great tool in that I can listen to each call and monitor what my receptionist is saying.
-Dr. B.

OUR COMPANY OVERVIEW

Felix was founded in 2006, and is part of the IAC family of brands, including:

Our team has deep experience in internet marketing and
a proven track record of success. With a headquarters
in New York City, dedicated salespeople and engineers
are committed to perfecting the local search experience,
for businesses and consumers alike.

CORE VALUES

Customer and Consumer ROI = Our ROI
Our mission is to connect consumers with local business. When we create value
for consumes and advertisers, our success will follow.

 

Data Matters
We meticulously measure and monitor results – looking for
improvements here, wasted energy there. We purchase media with
ruthless efficiency, and consistently improve.

 

Hard Work Pays Off
The most successful companies tirelessly drive toward their goals.
Our team celebrates the hard work it takes to make a difference.

OUR TEAM

Daniel Levine
Dan Levine serves as Felix’s Chief Executive Officer defining the vision and guiding company strategy and culture. Dan lead the organization through its spin out from Yext and subsequent acquisition by IAC / HomeAdvisor. He has a deep background in interactive marketing, sales and local advertising and is a graduate of the University of Pennsylvania.


 


“Never before have I been surrounded
by such talented and hard working people.
I’m extremely proud of our team’s dedication to our clients.”

 

 

Bryan Day
Bryan Day serves as Felix’s Chief Financial Officer and Executive Vice President of Strategy – combining these roles to provide the Chief Executive comprehensive support for determining and executing company strategy. Bryan joined Felix in the beginning of 2017 from HomeAdvisor, where he helped lead the company’s Corporate Development efforts. Prior to joining HomeAdvisor / IAC, Bryan held roles at ExxonMobil and multiple investment banking firms where he focused on providing advisory services in the areas of mergers & acquisitions, private financings, and capital markets transactions.
Bryan is a veteran of the U.S. Marine Corps, received his B.S. in Finance from Columbia and M.B.A. from the College of William & Mary.


 

Jill Labert
Jill Labert serves as Felix’s General Manager, where she oversees Sales, Marketing, Client Services and Operations. Prior to joining Felix, Jill was EVP of Partnerships at Kargo, a leading mobile advertising platform, and VP of Marketing at Snackable Media, a mobile games and application company. In addition, she has held executive management positions at Publishers Clearing House, iVillage and Vertrue Incorporated. In her prior positions she managed customer acquisition, online marketing, business development, product development and M&A. Jill began her career as a corporate attorney and worked as in-house counsel for several leading marketing companies. Jill received a B.A. in history from the University of Pennsylvania and J.D. from American University.


 

“I am thrilled to be working with such a smart
and innovative team. It is extremely rewarding to work
with this dedicated group of individuals and to
provide our SMB clients an amazing
value proposition to grow their business.”

 

Heather Plunkett 
Heather Plunkett is Director of Operations at Felix. She joined the company in 2010 as a Sales Associate and was later promoted to managing the operations team where she is committed to improving the consumer and client experience. Heather’s favorite part of working at Felix is the opportunity to develop her passions, learn skills such as SQL and Python – and also the free bagels. Before joining Felix, Heather worked for Greenpeace and was an English teacher in Thailand.  Heather is a graduate of Lehigh University, where she studied Biology.   In her free time she loves to travel, and recently completed her goal of visiting all seven continents.


 

“Being on the Felix team means being at the forefront of
cutting-edge technology that is helping to grow local business,
one business owner at a time. I am proud to be a part of that.”

 

Michael Hoey
Michael Hoey is the Sales Director at Felix where he leads our local sales team and sales managers. Michael started his sales career with the company as a Sales Associate in 2011 and was a consistent top performer on the Felix sales team winning multiple salesperson of the month awards. Michael is from Rhode Island and is a graduate of University of Rhode Island. He enjoys snowboarding, fishing, cliff jumping, and all things outdoors! 


 

“I love being able to help my reps develop and love
seeing them close their first sale. Felix has given me countless
opportunities in the past seven years and I love being able
to provide those opportunities to new employees
starting their sales careers.”

 

JT Trippett
JT is a seasoned sales professional with a decade of experience selling software solutions to local businesses. As Felix’s Director of National Sales and Business Development, JT is responsible for driving the company’s sales efforts including building relationships with our largest clients and developing and training our international sales operation.  JT started his career at Yext and then continued with Felix after the spinoff. JT is from Memphis, Tennessee and a graduate of the University of Memphis. He has a strong passion for music, sports, and travel.

 


Brad Laietta
Brad Laietta serves as Director of Marketing at Felix. He & his team are responsible for all paid search advertising for Felix’s various lines of business. Prior to joining Felix in 2013, Brad was Sr. Manager US/International Marketing at HomeAdvisor for five years. He has an extensive background in online marketing with a focus on consumer acquisition. Brad is a graduate of Fairleigh Dickinson University in Madison, NJ. He currently resides in New Jersey with his wife and two kids. Brad is an avid drummer and spends much of his free time practicing for his rock ‘n’ roll career.


Cecillia Yun
Cecillia is Felix’s Client Experience Manager, overseeing the client support team. She started at Felix in 2015 as a customer support agent, and was later promoted to the team’s manager. She and her team are committed to building positive relationships and providing first class support for Felix clients every day. She enjoys collaborating with all of the teams within the company to ensure our clients’ success. Cecillia was born and raised in Westchester County, NY and a graduate of SUNY Albany. She has gained experience in various roles like Fashion PR, marketing, and sales, that later enabled her to excel in a client-facing role. Outside of work, she enjoys catching live performances, and checking out all of the fun and exciting restaurants NYC has to offer.


 

 

“I am proud to come in each day, my team is deeply
passionate about making a difference for our clients.”

 

Kara Finnegan
Kara Finnegan is Felix’s Media Partnerships Manager, responsible for building and managing the publisher network. She started with the company in 2015 as an Account Manager, and later joined the Media Team as an Analyst before being promoted to managing the partnerships team. She enjoys working with all teams across the company to make the product the best solution for connecting consumers and small businesses. Kara grew up in Atlanta, Georgia, and is a graduate of Fordham University. She spent time in Panama working for the UNODC and then teaching 3rd grade before moving back to NYC and joining Felix.


 

Alvin Liao
Alvin is a Software Engineer at Felix and responsible for developing and improving the technology that powers the core Felix product.  Alvin joined Felix in 2012 after graduating from Rutgers University with a Computer Engineering degree. Prior to joining Felix, Alvin was a government contractor for NDI Inc. and interned for Time Inc. In his free time, Alvin enjoys watching basketball, practicing the piano, and playing with his bunny Lily.


 

“Every day I look forward to tackling the challenges
in local advertising and providing our clients invaluable
resources alongside my colleagues at Felix.”

 

A DAY IN THE LIFE

SALES ASSOCIATE | ENGINEERING | ACCOUNT MANAGEMENT

7.00 am

Wake up. Get ready. Coffee at home, breakfast at the office.

7.45 am

Head to the office. I take the subway from Brooklyn, it’s about 20 minutes to Times Square. We have a company-wide transit discount that applies to any public transportation,
and it’s cool to have people coming in from all over the tri-state area.

8.30 am

Sales meeting with my team to establish our goals for the week, address challenges, brainstorm, or simply get pumped up for the day.

9.00 am

Leave voicemails for potential clients on the West Coast.

10.00 am

Quick break in the kitchen to catch up with my friends and hear about what they did after work yesterday.

11.00 am

Submit my first account for the day! Everybody loves a morning sale.

Noon

Lunch! Felix provides breakfast, lunch, and dinner for everyone. I ordered off of my corporate Seamless account about an hour ago, and the group delivery arrives in time for our break. We eat together, other sales associates, colleagues from other departments… it’s a great time to decompress, energize, and prep for the afternoon.

1.00 pm

Check my voicemail for call-backs and start prospecting potential clients in Colorado (my home state). Begin calling afternoon appointments.

2.00 pm

Coaching session with my manager, going over a call recording from earlier in the week. Focus on closing.

3.00 pm

Implementing the feedback from my coaching session on my next calls.

4.00 pm

Submitted my second sale of the day! Closed an account with a callback from someone I dialed this morning.

5.00 pm

Sale from this morning approved. Make calls until the end of the day to set up appointments for tomorrow morning.

5.30 pm

Weekly workshop with senior sales associates – grab a beer and head into the meeting.

5.45 pm

After hours drinks in the office with friends. Dinner, and maybe a few games of ping-pong.

7.45 pm

Head home and get some rest and relaxation before another day tomorrow.

7.00 am

Wake up. Get ready. Coffee at home, breakfast at the office.

7.45 am

Head to the office. I take the subway from Brooklyn, it’s about 20 minutes to Times Square. We have a company-wide transit discount that applies to any public transportation,
and it’s cool to have people coming in from all over the tri-state area.

8.30 am

Sales meeting with my team to establish our goals for the week, address challenges, brainstorm, or simply get pumped up for the day.

9.00 am

Leave voicemails for potential clients on the West Coast.

10.00 am

Quick break in the kitchen to catch up with my friends and hear about what they did after work yesterday.

11.00 am

Submit my first account for the day! Everybody loves a morning sale.

Noon

Lunch! Felix provides breakfast, lunch, and dinner for everyone. I ordered off of my corporate Seamless account about an hour ago, and the group delivery arrives in time for our break. We eat together, other sales associates, colleagues from other departments… it’s a great time to decompress, energize, and prep for the afternoon.

1.00 pm

Check my voicemail for call-backs and start prospecting potential clients in Colorado (my home state). Begin calling afternoon appointments.

2.00 pm

Coaching session with my manager, going over a call recording from earlier in the week. Focus on closing.

3.00 pm

Implementing the feedback from my coaching session on my next calls.

4.00 pm

Submitted my second sale of the day! Closed an account with a callback from someone I dialed this morning.

5.00 pm

Sale from this morning approved. Make calls until the end of the day to set up appointments for tomorrow morning.

5.30 pm

Weekly workshop with senior sales associates – grab a beer and head into the meeting.

5.45 pm

After hours drinks in the office with friends. Dinner, and maybe a few games of ping-pong.

7.45 pm

Head home and get some rest and relaxation before another day tomorrow.

7.00 am

Wake up. Get ready. Coffee at home, breakfast at the office.

7.45 am

Head to the office. I take the subway from Brooklyn, it’s about 20 minutes to Times Square. We have a company-wide transit discount that applies to any public transportation,
and it’s cool to have people coming in from all over the tri-state area.

8.30 am

Sales meeting with my team to establish our goals for the week, address challenges, brainstorm, or simply get pumped up for the day.

9.00 am

Leave voicemails for potential clients on the West Coast.

10.00 am

Quick break in the kitchen to catch up with my friends and hear about what they did after work yesterday.

11.00 am

Submit my first account for the day! Everybody loves a morning sale.

Noon

Lunch! Felix provides breakfast, lunch, and dinner for everyone. I ordered off of my corporate Seamless account about an hour ago, and the group delivery arrives in time for our break. We eat together, other sales associates, colleagues from other departments… it’s a great time to decompress, energize, and prep for the afternoon.

1.00 pm

Check my voicemail for call-backs and start prospecting potential clients in Colorado (my home state). Begin calling afternoon appointments.

2.00 pm

Coaching session with my manager, going over a call recording from earlier in the week. Focus on closing.

3.00 pm

Implementing the feedback from my coaching session on my next calls.

4.00 pm

Submitted my second sale of the day! Closed an account with a callback from someone I dialed this morning.

5.00 pm

Sale from this morning approved. Make calls until the end of the day to set up appointments for tomorrow morning.

5.30 pm

Weekly workshop with senior sales associates – grab a beer and head into the meeting.

5.45 pm

After hours drinks in the office with friends. Dinner, and maybe a few games of ping-pong.

7.45 pm

Head home and get some rest and relaxation before another day tomorrow.

8.30 am

Wake up and check email.

9.15 am

Walk from my apartment to the office.

9.30 am

Make a cappucino in the kitchen and start the day.

9.45 am

Quick meeting with the Director of Operations about some client issues from the day before.

10.00 am

Respond to some redmine tickets to fix client issues.

11.30 am

Order lunch on the company Seamless account and talk to members of the sales team.

12.30 am

Start work on a major new speech analysis feature.

3.30 pm

Interesting results, but what if I apply adaptive boosting?

4.00 pm

SVMs might help..

4.30 pm

OK. I think I have the right secret sauce..

4.45 pm

It’s working! The change is ready to be deployed live in the nightly build.

5.00 pm

Work on my secret project: an iPad app for *CENSORED*

6.30 pm

Have a beer with the sales team as they wrap their day.

7.30 pm

Order Energy Kitchen for dinner and talk over upcoming features with the CEO.

7.00 am

Wake up and get ready to start my day.

8.15 am

Hop on the subway for a quick ride to the office.

8.30 am

Grab some oatmeal from the breakfast buffet…or maybe I’ll splurge and have a bagel and cream cheese.

8.45 am

Check through my open email communications from clients, organize myself for the day.

9.00 am

Work on responding to emails while waiting for my clients to start calling in.

10.30 am

Head over to the espresso machine to grab some much needed coffee!

11.30 am

Help a podiatrist log in to his account to show him all the cool features our service offers.

1.00 pm

My lunch has arrived! Head over to the High Line with my friends from the media team to enjoy our lunch outside.

2.00 pm

Listen to some calls for an auto body customer and detail some best practices to help them close more business.

4.00 pm

Check-in with a vet I work with on a regular business to see how they’re doing.

5.00 pm

Check-in with our Listing Quality group to see if they can update one of my clients’ phone numbers.

6.00 pm

Order Dallas BBQ for dinner as some of us team members crack open a beer.

7.00 pm

Head to the gym for some Yoga!

7.30 pm

Head home and get some rest and relaxation before crushing it again tomorrow!