We all want our businesses to appear on the first page of Google results, right? To do that you need SEO — Search Engine Optimization. SEO is an ongoing process to make your website appear higher in search.
Optimizing a small business for search engines requires time and dedication. Web traffic is crucial for any business, large or small. When your potential customers are searching for services you offer, you want your business to appear. While it is a long-term process, here are some things you can do right now to help:
- Refresh Your Content
At the end of the day, quality content is what matters. You not only need to create unique and refreshing content, but also keep updating it regularly. Take the opportunity to educate visitors about problems or issues related to your business and services. They’ll find you when Googling and get a solution. Instant added value.
How else can you optimize content?
- Research and write about a few keywords (words and phrases people type into Google, ie. “plumbers in my area”)
- Use the keyword as your title and add it a few times in the body of your content
- Include the keyword in your H tags and meta descriptions
Keep in mind that it’s important your content still reads naturally. Remember, quality always drives loyalty.
- Integrate Your Social Media Presence Into Your Website
SEO is all about getting found online. Where do people spend the most of their time online? Social media. So if your business doesn’t have a presence on social media networks like Facebook, Twitter, Instagram or LinkedIn, you’re missing opportunities to get found. Encourage the sharing both ways by adding social media buttons on your website and blog, if you have one. This allows your readers to share interesting content with friends once they’ve entered your page from a search engine. Hootsuite has a great post with other ideas on integrating your website with your social media presence.
- Create an Impressive Landing Page
At times, if you’re posting on social media or sending out an email, you won’t want to direct people to your website’s home page. Maybe you have a special deal you’re promoting, or a new service you just launched. You’ll want to direct people to a specific page describing that specific thing. In this case you can create landing pages. A landing page is a promotional page, created to cause visitors to complete a specific action. If you want someone to learn something specific about your business, and you direct them to the homepage, they might struggle looking for the specific information they needed. On a landing page, you direct your visitors where you want them to be.
Remember, users are easily distracted, so you want their click-through to lead immediately to the information they were looking for in the first place.
Fill the landing page with short, purposeful and persuading content. You want your landing page to accomplish an action that will benefit your business. Getting someone to subscribe to your email list, for example. Subscribers are potential customers.
What should my landing page include?
- Minimal graphics and short, concise copy
- A sign-up/subscribe form where visitors are prompted to enter details
- A value add, like a special offer or a freebie, that visitors get after they subscribe
- A call to action, telling visitors what you want them to do
The design of the landing page is as important as the content in the landing page. This page should be free of clutter!
- Internal Linking and Website Design Tweaks
All pages on your website should have a simple layout, be easy to navigate, have a search bar, be concise and be free of clutter. Each element on your page should have purpose and pleasing aesthetic.
Internal linking shows your visitors other content they might be interested in from your site. You definitely want to increase the time people spend on your website, and encouraging them to consume more content is a good way to do that. Internal linking, especially links that all lead back to one main resource page, shows Google that your site is an expert on a topic. You have more authority, so it will be more likely to serve your site in results when someone searches something related to your business.
Or Don’t Do Any of That
You might not want to do any of these strategies. Maybe you don’t have time or manpower, and you’d rather focus on running your business. If that’s the case, that’s ok! You can always reach out to us. Felix clients get the benefit of SEO without doing any of the work. We make sure our clients appear higher in search results so they don’t have to spend the time doing it themselves. Their potential customers find them online, and call them directly. Pretty neat.
Want to start getting calls from more people searching online for your services? Get in touch!