Choose the Best Photos in Your Profile Listing
Humans are visual beings — our eyes will always move to a photo before reading any text. Because of this, it’s extremely important to select the best pictures possible when setting up your business’s online listing. Felix clients who use photos in their profile listings get an average of 28% more calls from organic search than those who don’t.
Having an excellent picture to represent your brand is important. Without a photo or quality graphics, users won’t trust the legitimacy of your business, or be able to picture themselves using your services. Just think about when you scroll through Facebook – you’re most likely to notice and engage with compelling images just text. The same goes for any other online business directory listing. Want to include more photos in your profile? Here are some quick tips to get you started:
1. Don’t use stock or free images
Never use stock images. While there are many free photos that seem like they could represent your business accurately enough, they almost always come across as generic, lazy, or untrustworthy. This can reflect poorly on your business as it conveys a lack of professionalism and commitment. Always use original images, even if it means reaching out to a photographer or designer. It’ll pay off in reputation alone, plus you’ll be supporting another local business.
2. Opt for high-quality image
High-quality images aren’t just for glossy magazines, but should also be used for your online business profile. People recognize quality when they see it, and it will conjure trust and confidence in your professionalism. This goes for every image or graphic you have on your website or online listing. Studies have shown that more than half of consumers tend to select products that have high-quality images. The same goes for the profile picture of the business.
3. Adequately size and format the picture
All your high-quality image efforts are wasted if the crop or editing is off. When selecting a profile image for your online business profile, make sure you consider the proper dimensions needed for the platform you’re on. For example:when users view your business’s Facebook listing on their phones, the profile image appears as a smaller thumbnail. In Google Maps listings, the profile picture is formatted in landscape format. Research the dimensions you need before working with a photographer or graphic designer to make sure you get exactly what you need. Always open your online business profile on several devices and platforms to check the images.
4. The profile picture is not permanent
Once you select a picture for your online business profile, it doesn’t mean you can’t change your mind down the road. The beauty of your online profile is that it’s not set in stone! Have a new office? Upload a new picture! Change your business logo? Swap out your pic.
Customers won’t trust a business without strong visuals in their online presence. Never use stock images or generic images provided by the platform. Take your own photos, or tap a local photographer or graphic designer to pull together something that feels right for your company’s ethos. Remember, the more professional it looks, the more confidence the customer will have when trying your services for the first time!
Want to start getting more calls to your business? Get in touch!