While finding new customers is incredibly important for your home service business, retaining the old ones is also crucial too. Successfully completing a job for a client leaves positive feelings on both sides. The immediate period after you’ve completed the service is often called “the honeymoon phase.”
This is also a time where you have the opportunity to build a strong and long-lasting professional relationship. Even though the job is done, don’t forget about these clients! If you show them you care about them after the service is completed, they’ll be more likely to hire you again in the future.
Here are some tips to keep in mind when following up with clients post-service to keep the relationship going and grow your business:
Follow Up Within a Week
You want to make sure you’re following up when the positive experience is still on their mind. It doesn’t have to be anything special, just a short thank you call or a simple email that includes key action items. Whether you’re running a professional appliance repair service, or a simple dog sitting business from your home, this can have a powerful effect on your client — without them even realizing it.
A quick note saying “Thanks for being a client, I hope everything is running smoothly” is all it takes. It not only shows you understand their professional needs, but also that you value the relationship with them. At this point, don’t push them into making any decisions, as this can only backfire. You’re laying the groundwork for a long-term client relationship.
Following up doesn’t always have to be about promoting your home service business. On the contrary, the bulk of your communication should revolve around the client’s needs instead of getting as much business as possible. Forget about your service, and use your expertise to offer them solutions that can make a difference. By doing so, you will stay in touch with the potential customer, build up their confidence in you and nurture the lead without being overzealous in your attempts.
Offer value, first and foremost. It’s very important to keep in mind that you shouldn’t push with your service offers again. Remember that this isn’t the time to be overly pushy with your services. This actually has the potential to hurt your chances of getting them as a repeat client. Just let them know that you’re there for them, and if your service has left an impression, they’ll make sure to give you a call if they need any similar work from you.
Add their contact information to your regular emailing list, and periodically reach out to offer value. Don’t be pushy in these emails, rather send them informational or educational materials. Even if everything fails, and you don’t manage to close a deal, you can still do something for them that can make a difference in the future. Follow up with advice and refer them to someone who can help them. The potential client will remember you helped them out when they needed advice, despite the fact that you had nothing to gain from it. Know when to stop, be polite and professional and you’ll be surprised at how many strong connections you will build for your home business.
When you’re running your home service business, it’s easy to finish a job and move on to the next. But if you put in some time to follow up with your clients, you can create lasting relationships with clients that can grow your business.
How do you follow up with your clients? Share your advice below.
If you’re interested in getting more calls to your home service business, get in touch.